Ovation guitar labels years11/13/2022 ![]() ![]() Moving forward, Ovation‘s New Hartford Custom Shop will focus on the manufacturing of Adamas models. GEWA was awarded exclusive Ovation distribution rights throughout Europe, and soon after, began developing proprietary Ovation designs for the European market.Įffective February 1, GEWA Music USA will take over Ovation distribution from Drum Workshop, while international retail partners already serviced by GEWA will continue as before. ![]() ![]() In 2015, DW became owner of Ovation Guitars as part of a multi-brand acquisition from Fender/KMC. Associated brands Adamas and Applause are included as part of the deal that was inked in September of this year. GEWA Music announced the acquisition of the Ovation Guitars brand from longtime partner Drum Workshop Inc. ![]()
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